About

Everyone needs an eldest daughter in their life. The person you call when you need clarity, taste, and a plan.

As an old soul, people have always sought me out for advice. From party planning to navigating tough relationships to outfit choices and everything in between, friends, family, bosses, clients, and occasionally strangers at parties have been stress testing ideas with me since I was little.

I'm a proud generalist. My career path is less ladder, more jungle gym: producer, account manager, brand lead, writer, and yes, camp counselor (which turns out to be excellent training for leadership, mediation, and reading a room). I've been inside agencies, in-house teams, non-profit boards, and enough brainstorms to know when an idea will survive contact with reality, and when it won't.

That range is the point. I understand how ideas move from instinct to strategy to execution. I know how systems shape behavior, how tone builds (or erodes) trust, and how to balance rigor with humanity.

Professionally, this shows up as brand positioning and strategy, writing, and consulting. In reality, it means pattern recognition and clarification—of what matters, what doesn't, and determining the best path forward.

Because at the end of the day, whether you're building a brand, organizing your life, or planning a party, it really comes down to understanding your audience and how you want to make them feel.